MArketing Essay Example | Topics and Well Written Essays - 2250 words

MArketing - Essay ExampleHowever, it has been recommended to focus on the bafflement of broader range of healthy and organic products due to the stagger of the consumers preferences towards healthier eating habits is a great niche for the company. Starbucks readiness broaden its existing range of food items by offering innovative and tasty scarcely healthy food items. Also, Starbucks could strengthen significantly its market position by selecting a good victim for M&A. In case of successful acquisition, Starbucks could develop and launch relevant campaign devoted to its healthy product line. Also, as the company is operating with franchising system in the UKs market it might be helpful to promote its franchising opportunities through launching a broad marketing campaign and participation in various franchising events and exhibitions. By developing its electronic network through franchising, Starbucks will be able to capture a larger market share within a short period of time an d frankincense will be more competitive on the market.Starbucks Corporation is the US-based premier roaster, marketer and retailer of specialty coffee, operating globally (MarketLine Advantage 2014). The company began its tosh in 1971 in Seattle (Starbucks.com, 2014). Nowadays, its presence is covered by the 19, 767 retail stores operating in 62 countries all over the world (MarketLine Advantage 2014). In sum total to purchasing, roasting and selling whole bean coffees, handcrafted coffee, tea and other variety of beverages, the company offers dissimilar fresh food items in its stores (MarketLine Advantage 2014). Starbucks also sells its products and licenses trademarks through grocery and national foodservice accounts and licensed stores (MarketLine Advantage 2014).The Food and Beverage sector in the UKs economy has a broad definition as it is comprised of different sub-sectors (Thornton 2010). The major sub-sectors include dairy products, soft beverages, frozen and chilled food s,