Case Study of the Life of Bill Viola

DrumheadBill Viola is populating fable of media and engineering particularly in video production. Viola Born on January 25, 1951 in Queens, New York, United States of America. Viola spent his early old ages of life in his place town Queens and subsequently on shifted to Westbury, New York. Viola had funny nature that ever triggered him to travel in front to fear. Once he was on a hilly country trip with his household, where he about drowned in lake but he mentions the incident as one of the most bewitching experiences of his life. Viola earned university grade from Syracuse University, Syracuse New York in 1973 in all right art and started his professional calling as a picture technician at Everson Museum of Arts in Syracuse, New York. Subsequently on two old ages he worked as proficient manager in Art/Tapes/22. And in 1976 and 1977 he traveled across the universe to enter cultural humanistic disciplines public presentations. In 1977 Viola was invited by WNET 13 channel Television re search lab New York to work as an creative person in abode where he directed a noteworthy series of work and they were on aired. 1977 proved to be lucky for Viola in footings of personal life, he was invited to La Trobe University, Melbourne Australia by their cultural humanistic disciplines manager, Kira Parov as in the really following twelvemonth Ms. Parov became Mrs. Viola. In 1979 Viola along with his partner Parov, traveled to Sahara desert, Tunisia to enter mirages. In 1980 Viola achieved a cultural family between US and Japan for one and half twelvemonth at Japan. In Japan, Parov and Viola acquired cognition in Zen Buddhism and Viola became the first creative person in abode at Sony Corporation’s Atsugi research research labs. At the terminal of 1981 Parov and Viola came back to USA but this clip in California where Viola joined California Institute of Arts as an teacher and taught Advanced Video Technology. Viola besides continued his art work with a alone subject wi th Parov. They created art work based on human organic structure medical images retrieved from a local infirmary, carnal consciousness in a menagerie at San Diego and fire walking rites of Hindu community at Fiji. Parov had great involvement and experience in picture taking. In 1987 both travel to south west of USA and captured stone sites and recorded pictures of desert landscapes. Viola’s art work is intriguing, the manner he relates everything behind the camera to sole religious thoughts. His picture demo his great and alone love for nature. In 2005 he went to Dharamshala, India with his boies to enter a supplication with Dalai Lama. Viola has great passion for music excessively. From 1973 to 1980, seven old ages he had worked, performed and learned with a composer David Tudor, being attached to a music group â€Å"Rainforest† . Viola’s arts work got planetary acknowledgment and assessment back in 1970’s. Numerous exhibitions of humanistic disciplines in all over the universe exhibited Viola’s originative humanistic disciplines work. For case in 1987 at Museum of Modern Art, New York â€Å"Installations and Videotapes† . In 1995, Viola represented USA exhibiting one his celebrated piece of art work â€Å"Buried Secrets† at the 46th Venice Biennale. In 1997, Whitney Museum of American Arts paid a testimonial to Viola’s art work by showing Viola’s 25 old ages of art work that had around 35 installings and picture tapes. Viola has a alone personality and thought. In an interview he revealed that he don’t like to populate in crowded topographic points, he prefers to populate in the corner side of metropolis therefore he’s populating from last 25 old ages in a corner of long beach, California with his partner and two boies. His studio is nearby to his house and he has rented another house, where he has maintained a resource library. In that house, he goes and stays to believe and be after thoughts, without any communicating beginning non even phone. Harmonizing to Bill Viola, he thinks more creatively when he his near to nature and off from people and day-to-day everyday tensenesss. He merely goes to his studio after explicating an thought to work else he doesn’t travel. He takes things and events positively, like he has no fright that life will stop. In fact the chief subject behind most of his work, we all life in this universe for a short continuance and we have to return into ageless life, that’s stableness. His art works began to exhibit when he was at school at the age of, normally displayed on wall. During his academic life, his pictures were ever fixed on walls and they are still at that place. This fact convinces that he has in born endowment of going an creative person, much like a passion that subsequently on became his profession ( Viola, 1990 ) . His thoughts are profoundly rooted in spiritualism, Mysticism, shamanism, Buddhism. Taoism, Sufism, and philosophical ideas ( Ross, Sellars, & A ; Hyde, 1997 ) . Viola has received legion awards for his outstanding parts to media and picture engineering. In 1984 he received a national award: Polaroid Video Art Award for his exceeding accomplishment. Again in 1987, he received Maya Deren Award from American Film Institute, USA. In 1989, his work was honored with John D. and C atherine T. MacArthur Foundation Award, USA. In 1993, he was awarded Skowhegan Medal for his contributions’ in Video Installation, USA. Viola has immense part to art in footings of ancient civilization, his services were acknowledged and awarded in 2003 by American Federal of Arts that presented him Cultural leading Award. Viola non merely received prestigiousness and awards from his place state but across worldwide. In 2006, he received NORD/LB Art award in Bremen, Germany. In 2009, he was honored by an award from Cambridge MA. In 2009 he won International Prize at Barcelona, Spain. In 2011 Viola’s university, Syracuse University felt great pride and award in his pupil parts to field of humanistic disciplines and awarded him Arent Award for Distinguished Alumni. Recently in 2013 he received two awards, one from Anderson Ranch, Snowmass Village, CO the â€Å"National Artist Award† and the other from Aurora Picture Show, Houston, TX the â€Å"Aurora Award† . Along with a long list of awards, Viola has besides received nine ( 9 ) honorary doctorial grades in Fine Arts from assorted universities and institutes worldwide.DiscussionIn media engineering legion creative person are working on picture engineering and installings, what makes Viola’s art unique is usage of slow gesture with intensive computing machine based redaction. He has contributed a batch in this field, in this paper we will discourse some of his plants. In 2007 Viola represented US in 52neodymiumVenice Biennale where he presented his picture installing, â€Å"ocean without shore† . It’s one the major and greatly influential picture installings by Viola. The construct behind â€Å"Ocean Without Shore† is about the passage between life and decease with utilizing H2O. A spectator faces three big picture proctors which are placed in a dark room. About 20 four people get downing looking from an unseeable H2O wall. Flow of H2O is dynamic. Every individual walks entirely and get down nearing the spectator. Those 20 four people are all same, brumous and skin tone is gray. As the semen closer to the spectator, at a certain distance that is a threshold between them and viewer, they touch the unobserved threshold. When they touch it, it clearly seeable as a powerful heat lightening. Afterwards they turn back and travel once more to the unseeable H2O wall. Whole picture installing last for one and half hr. Every individual looking from the unseeable H2O wall is soundless, unagitated, and inactive. They are pass oning with deep emotions. Their emotions can be written into 1000s of words. Each of the individual returns, as if decease is strike harding at his door. They are in a unusual peaceable province as reaching of decease is welcomed by them. Ocean Without shore is a deep emotional illustration of homo. It depicts the events which lie at concurrence point of decease and life. Bill Viola says, â€Å"The picture sequence paperss a sequence of persons easy nearing out of darkness and traveling into the visible radiation in order to go through into the physical universe. Once bodied, nevertheless, all existences realize that their presence is finite and so they must finally turn away from stuff being to return from where they came. The rhythm repeats without end.† Idea of Ocean Without Shore was taken from the poesy of Birago Diop. Birago was inspired from a Sufi mysterious Ibn Arabi who said â €Å"The Self is an ocean without a shore. Gazing upon it has no beginning or terminal, in this universe and the next.† This work shows Viola is influenced by mysticism and Sufism. Viola’s work allows viewer to comprehend all signifiers of life, in a ways he persuades the spectator to see his ain contemplation in the basic thoughts of hope, desire, love, decease, regeneration and above all stableness ( Robson, 2011 ) . Another great piece of art was subsequently on presented by Viola that portions concept and subject with Ocean without shores. Bodies of visible radiation is a distinct series of Transfigurations that focus on the clip when a individual or object follows the rule of transmutation due to internal forces of high witting non external. Viola shows the transmutation of ego is normally called by an interior realisation. A individual gets clear thought of his psyche, his filthy, unfiltered set of emotions and so he overcomes all such emotions and gets transformed into a new being, an ideal being. In this piece of art Viola used black and white images of apparitional organic structures, that appear easy from darkness, and pass through a certain threshold of H2O and enter enlighten colourful universe. That new reaching of self-encounters with diverse set of human emotions from joy to fury, and all are occupied with some desires, and eventually these apparitional organic structures disappear i n darkness from where the appeared. In this installing Viola used images shootings from an old camera along with shootings with a High definition camera ( Viola, Bodies of Light ) . In this artistic picture Viola conveys a message of life to his spectator that their comes a point in life, when a individual changes itself for his interior peace and satisfaction. Runing with this universe may gain money and luxury to a individual but the cost is an individual’s internal peace. Internal forces become stronger to external forces and therefore a man’s life become calm.DecisionBill Viola is a large name in the picture engineering and installings, and has achieved many awards and awards due to his parts. One can non state viola came into this field by opportunity or by pick. He is an congenital creative person. Harmonizing to him life without art is non a life. Despite great sum of celebrity and acknowledgment, Viola’s life is simple and he looks for simpleness in ever y facet of life. The chief thought of Bill Viola’s work is about basic human life, demands and procedures. The manner he tries to associate the being of adult male with decease is singular. He shows both sides of positions in his work. Exemplifying the phenomenon of decease so much is normally considered as pessimism. It may devoid the viewer’s involvement from life and he may believe that life will stop so why he has to do attempts for endurance. But Viola on the same clip attempts to convert the spectator that he can non get away from cosmopolitan worlds. A dead being is really undead. He persuades the viewing audiences to believe at high degree of consciousness. This attack provokes the spectator to understand the importance of basic human needs that are love, hope, heartache and a desire to populate. Viola uses H2O and visible radiation along with high dimensional camera’s to picture his subjects. His hallmark is usage of slow gesture, organic structures ( c haracters ) appear and disappear in proctors of picture screen really easy and swimmingly. His picture enhances the sum of repose in the spectator. Viola uses latest engineering and works on old age construct and thoughts peculiarly Sufism and Mysticism. Viola’s piece of work are unagitated, calm and smooth that adds repose in spectator. Viola’s work is more about to chew over than to praise the high dimension camera. His subjects are cosmopolitan and influence all sort of people. One can non claim that he makes art pieces and picture installings for a peculiar category of people. Viola has deep involvement in ancient saints and their history.MentionsRobson, J. ( 2011, November 19 ) .Bill Viola: Ocean Without a Shore.Retrieved from Pennsylvania Academy of the Fine Arts: hypertext transfer protocol: //www.pafa.org/billviola/Bill-Viola-Ocean-Without-a-Shore/1184/ Ross, D. A. , Sellars, P. , & A ; Hyde, L. ( 1997 ) .Bill Viola.New York: Whitney Museum of American Art. Viola, B. ( 1990, June 30 ) . Contemporay Arts. ( M. Nash, Interviewer ) Viola, B. ( n.d. ) . Bodies of Light.Bodies of Light.James Cohan Gallery, New York.

Jesus vs Hercules

Myths and Religion are generally presumed to be two entirely different things. Myths are seen as stories shared between groups of people that are part of a cultural identity, while Religion is a belief that a group of people of a cultural identity share. Although they differ in certain aspects, they still hold similarities. Comparable to bible stories, myths have different versions which are both inspirational, as well as entertaining to those who do not believe them to be true. Along with this major similarity, there are parallels to specific stories. Various nurturing aspects of Hercules from Greek mythology, and Jesus Christ from the Bible are similar, including their birth, life and ultimately death in their respective lives. Right from their births, Jesus and Hercules’ lives are comparable. Jesus was born of a virgin mother, Mary, while Hercules was born of Alcmene, who was impregnated by Zeus. Although both their mothers were not virgins, their birth was similar in the sense that they were both half mortal and half god. Jesus and Hercules both had mortal mothers and gods as fathers. They were both raised by other men who played the role of a father in their lives – Joseph for Jesus, and (name) for Hercules. As babies, Jesus and Hercules’ lives were both in danger. Herod, who was the king at the time Jesus was born, wanted him killed as he was afraid Jesus was to be the next king. To solve this, he sent out armies of men to kill every newborn in the city. Jesus was saved when an angel appeared in Joseph’s dream to warn them about the danger. In the case of Hercules, his stepmother was the one that wanted him killed. She was jealous that her husband Zeus slept with multiple women and wanted baby Hercules dead. She let two venomous serpents into his crib, but being the son of Zeus, Hercules was born with great strength, and was able to easily catch and strangle the serpents to death. During their time on earth, Jesus and Hercules lived fairly normal lives as men in their towns. Jesus started to perform miracles in his home town around the age of thirty where as Hercules was always seen as a mighty strong man. Hercules and Jesus were both icons, Jesus the icon of Christianity and Hercules the icon for the Greeks. They both had many followers as young men who seemed to have later been abandoned during times or turmoil and danger. Jesus when he was preaching about God lost many followers as the Pharisees claimed Jesus’ works a cult, where as Hercules lost his followers when cursed by Hera his stepmother in a fit of anger killed his own wife and children. Although many seem to think of Hercules as a redeemer and saviour, Hercules did not save the world in any sense nor did he ‘redeem’ people as a whole. He defeated bad guys and rescued good guys, but never granted salvation from sin or died to save any followers as Jesus gave up his life to save the world. During the few end years of their lives, Jesus and Hercules were made to suffer a great deal. Jesus had to live being ridiculed and shamed where as Hercules lived in exile away from everyone as he spent twelve years doing the twelve labour he brought on himself to make up for the remorse he felt for brutally murdering his family. Ultimately Jesus and Hercules both met with violent deaths, Jesus died on the cross out of own free will for the love of his people, even though he did not voluntarily decide to die on a cross. Hercules on the other hand voluntarily decided to died on a pyre of fire as stories mention he wanted to get rid of the body that was responsible with the killing of his family.

Causes of the Euro Debt Crisis, Its Impact on International Financial Assignment

Causes of the Euro Debt Crisis, Its Impact on International Financial Markets, Including the US, the Eurozone and Asia, and Ways to Resolve It Euro Debt Crisis Causes and salient events leading to the present crisis Euro debt crisis is a financial situation facing the euro zone comprising of 17 member states that use the euro currency where some member countries have worsening sovereign debts borrowed from financial institutions. These countries pose a credit risk if they default on their obligations to the detriment of the monetary union. The case is more severe for member countries like Greece, Italy, Ireland and Spain. Various causes and events have been pointed as leading to the present crisis. For example, according to the Alliance of Liberals and Democrats for Europe- ALDE (2008, 11) structural factors that encouraged free market, deregulation of markets, self-regulating market virtues and increased use of new global financial instruments as a major cause. Extensive leverage on a large scale by market participants and enhanced systemic risk due to reduced transparency and contagion effects. The extensive sovereign bor rowing, slow or stagnant economic growth rates by Greece and Italy and lowering of credit rating for Greece from A- to Triple B plus are some of the events that have worsened the crisis (VoA news, 2011). How does the debt crisis in some countries within the Euro zone, such as Greece, Italy etc. impact on the international financial markets, including US, Euro zone and Asia? As indicated on the figure on nytimes.com, the world has become a global village and is much interconnected. Severe debt crisis shocks in Greece and Italy are likely to result into continental contagion because financial institutions holding their sovereign debts have origins and investments in different continents (New York Times, 2011). Both US and Asia heavily trade with Europe and the euro debt crisis is likely to slow down their economic growth and possible down-grading of financial institutions that hold sovereign debt instruments. Due to possibility of high credit risk, interest rates are also likely to go up for both the private and public sector complicating the case further. High sovereign debts among Greece, Italy and Spain could force financial institutions to write off some debts or a bailout plan by able countries like Germany and France. Possible collapse of the euro would result into financial loss for among banks (Yahoo news, 2011). How does the crisis impact the valuation of Euro as against other major currencies in the world? Worsening debt crisis would mean slow economic growth among member states and high credit risk associated with holding the Euro resulting to low demand. This makes the euro to depreciate among the major currencies and players prefer to hold safer currencies like the US dollar and Swiss franc. For example, the euro lost 25% of its value against the U.S. dollar since November 2009 to June 2010 (Kolb, 2011, 389) How, in your opinion, would the crisis be resolved? First, the countries have to embrace better fiscal management to avoid unnecessary national expenditures among. Rationalization of fiscal income, better tax collection and cuts in civil servants salaries among member states to avoid higher heterogeneity should be embraced (Kolb, 2011, 390). Member states should also allow the central European authority to have some control over their sovereign budgets in order to create better fiscal and monetary policies. Currently, the monetary policy is joint while fiscal policy is not creating a mismatch. Allowing the European Central Bank (ECB) to have control over spending taxation would help the union to monitor and influence recovery among debt ridden countries (Yahoo news, 2011). High political goodwill and financial transparency among member states to support each other would help to reduce the global fear of a possible collapse. Initiating policies that boost economic growth in countries where its slow or stagnant would also ease the cris is. Finally, issuance of a single euro bond where member states co-guarantees their debt would lower borrowing as strong economies like Germany and France would reduce default risk. Work Cited ALDE. The international debt crisis: its causes and what to do about it. Liberals and Democrats workshop, February 27th , 2008. www.alde.eu/fileadmin/webdocs/key-docs/finance-book_EN.pdf, 2008 Keller, Greg, Pylas, Pan and Wiseman, Paul. Euro in danger, Europe races for debt solution. Yahoo News. www.news.yahoo.com/euro-danger-europe-races-debt-solution 29th Nov. 2011 Kolb, R.W. Sovereign debt: from safety to default. New Jersey: John Wiley & Sons, 2011 Marsh, Bill. It’s all connected: An overview of the Euro crisis. New York Times www.nytimes.com/interactive/2011/10/23/sunday-review/an-overview-of-the-euro-crisis.html 29th Nov. 2011 Melvin, Don. Eurozone ministers meet to build Euro rescue plan. Yahoo News www.news.yahoo.com/eurozone-ministers-meet-build-euro-rescue-plan. 29th Nov. 2011 VoA News. Key dates, events in European debt crisis. VoA News. www.voanews.com/english/news/europe/keydates-events-in-european-debt-crisis.html 29th Nov. 2011

Introduction to Accounting and finance -- Economics, Finance and Assignment - 4

Introduction to Accounting and finance -- Economics, Finance and Management - Assignment Example They may buy from either U.K or South America depending upon the option which will help them to increase the cash flow. Profit is generated from the sales figure and the purchase figure taking the expenses into consideration. It may be operating or non-operating expenses in nature. We consider both cash sales and credit sales for the particular period and purchases both in cash and credit. But expenses are deducted which are made only during that particular period and not which are advance in nature. The sources available for financing are basically internal sources and external sources. Internal sources are those from where we can get finance like that of the equity option for raising funds from the equity holders or issuing new equity shares to existing or new prospects. Since, Hidetoseek Ltd’s old supplier is in U.K. a mutual trust and a relationship is well build up. Now if they switch over to South America the company needs to build the same relationship and trust but it will require a lot of time to adjust. But looking at the current position of the company’s cash flow statement it is not wise enough to go for new relationship as cost is associated with it. New terms with new supplier regarding the credit facility, credit period, cash discount, trade discount may create a problem for the management in operating. Present situation of cash flow is not good and taking such risk might adversely impact on managing cash.The work culture, perception of the new suppliers towards the company need to be analyzed and build a relationship according to it which requires considerable time New set up for transportation needs cash which will ultimately effect the cash flow statement which is not in a good position. Delivery on time may get affected as new suppliers may not understand the importance of Just-in-Time delivery concept. The question of quality may be in danger. Quality control is very important

Explain how human skin color reflects adaptations to varying amounts Essay

Explain how human skin color reflects adaptations to varying amounts of sunlight - Essay Example Rather, it is something that should be appreciated because it only shows how the human body naturally adjusts to the environment. It is believed that Africans and other races with similar skin color have darker coloration because of more melanin that the body produces as an effect of the warmth of the sun. Melanin is the pigment that determines skin color. When a person stays under the sun, more melanin is produced and therefore creates a darker skin color. That is why, when a white person tans or stays under the sun, there would be a darkening of the skin. The same happens in darker-skinned people but the effect is not as obvious as the one on white people. On the contrary, dark-skinned people who stay longer in colder places tend to have fairer skin than other people of the same race who live in warmer places. Since they are not often exposed to the sun, there is no need for more melanin so they tend to have lighter skin color

Internal Analysis on Mr Empanada Restaurant Research Paper

Internal Analysis on Mr Empanada Restaurant - Research Paper Example Its vision as a restaurant is to exceed all the expectations of its clients while also giving back to the company that has supported it. According to its vision, Mr. Empanada will soon make its special delicacies as well known by the American public as hamburgers and pizza (Mr. Empanada). Product/services Identification The main food products created by the Mr. Empanada restaurant are empanadas. Empanadas are actually fried or baked stuffed pastries. They are a Spanish delicacy that has been adopted in many nations due to their delicious taste. It is believed that the Empanada recipe was originally developed in the Middle East but was carried to Spanish Europe by tourists and travelers. Today, Empanadas can be found in almost all nations of the world; with each culture using its preferred stuffing or altering the recipe to suit local tastes. Customer Identification One of the reasons why Mr. Empanada is so successful is because it puts such a high premium on providing the very best f or its customers (Yang and Fu 117). For example, Mr. Empanada often tries to implement the advice that is given in customer reviews when seeking to improve its services. It views customer feedback as a way through which to gauge the popularity of its products and service with its best customers. VALUE CHAIN OF MR. EMPANADA’S RESTAURANT Inbound Logistics Mr. ... Most of its raw vegetables are procured from fixed suppliers. Mr. Empanada also favors the practice of backward integration to ensure that all unnecessary costs are reduced, and also to make sure that it only uses the best quality of products to produce its foodstuffs. It is necessary for the outfit at Armenia Avenue to have distribution networks that can carry food stuffs ready for preparation to each of Mr. Empanada’s six restaurants based in Florida (Mr. Empanada). The restaurant has enormous warehouses from which food supplies are shipped by truck to the different restaurants around Florida. Every franchise of Mr. Empanada is part of a centralized chain management process; with only the Russian branch which handles its own distribution and warehousing operations. In the past, operations at the Mr. Empanada restaurant were tracked. The restaurants managers would keep an inventory on food objects and utensils, among other things. Everything that was needed for the restaurant to operate on various shifts would be ordered for on the day before from the distribution center. However, changes were made which made it easier to follow the business operations. With the introduction of automation, the various requirements of different franchises are noted and recorded by a computer. The normal routine today is that the distribution center at Armenia Avenue ships the needed items to various franchises by following a regular schedule. This has allowed the restaurant to be able to serve more customers faster and more efficiently. It has also allowed the business to benefit from cost cutting through discounts that it gets from regular supplies when it regularly purchases whole sale products (Partridge). Outbound

Strategy Essay Example | Topics and Well Written Essays - 1000 words

Strategy - Essay Example Organized Financial 7,647,000,000 revenues in 1992, 19% market share, cheap loans yes yes yes yes Physical 15 manufacturing facilities, efficient transport mechanisms yes yes yes yes Technological Improved fuselage, forward facing crew cockpits, Laser guided automatic riveter yes yes yes yes Organizational Groupement d’Interet Economique; all partners are responsible for their own profits no no no Yes/no Financial: Estimated revenues at over 7.6 billion Physical: 15 Ultra-modern facilities, at four strategic locations with automatic laser guided riveters Technological: laser-guided, automatic riveters. This reduced that stage from three months to three days. Organizational: Efficient organisational structure with each partner responsible for own profits Intangible Resources Valuable Rare Difficult to Imitate? Organized Human Experienced/innovative research team, sound management yes yes yes yes Innovation and Creativity leaders in (LGAR) technology yes yes yes yes Reputation R eputable but government assisted no no no yes Human: Experienced/innovative workers, efficient managerial team Innovation and Creativity: Airbus is considered a leader in innovation Reputation: With the ruling to regulate government subsidies/loans to airlines, this could hurt Airbus’s profitability SWOT Analysis Strengths Weaknesses Boeing: -60% market share -Steady business defence -Strong balance sheet -Admirable supplier relationship -Manufacturing capability Boeing: -Losing market share -Long order to delivery date -Cost of developing new VLCT Airbus: -Strong support from Governments -Profitable -Innovation ideas implemented, laser-guided riveting machine -Growing market share, estimated 23% in 1993 Airbus: -White tail, manufacturing planes without order -Manufacturing capabilities Opportunities Threats Boeing: -VLT necessary in near future -Aging fleets will need to be replaced with newer models (15-20 years) -Large market capitalisation - Largest manufacturing faciliti es Boeing: -Future airport capacity issues -Long delivery time -Investing alone in VLCT could cause Boeing to go under if failed -Declining market share Airbus: -Boeing running beyond capacity will cause airlines to pursue other options for quicker delivery dates -Good option for customers due to quick delivery time - Aging fleets will need to be replaced with newer models Airbus: -Decline in order for 1993 -Investing alone in VLCT could cause Airbus to go under if failed -white tails may be a catastrophic loss if buyers get better options Part 2 Definitely, Boeing has a competitive advantage over its next nearest rival Airbus. Boeing has an estimated 60% market share as of 1992 compared to

Contextual Anaylysis Are Critique Paper on Stairway at Auvers Essay

Contextual Anaylysis Are Critique Paper on Stairway at Auvers - Essay Example The thick application of paint, the swirling brushstrokes, and the brilliant color in Gogh’s painting provides a landscape that everything seem to move. In the painting, the brushstrokes sweep from the side of the stairway at the center towards all the margins of the canvas. The woman in the painting sways back and forward like curvy path walking down. The stairway seems to be gliding down the hill. His picture of the street occupied with bright blues, greens yellows of the early spring. The texture of brushstrokes makes a person desire to touch the picture (Cahan, 2003). The comprehensive symmetry, recurrent arabesques, the wavy pairings, and the ribbon patterning are among the popular decorative taste of 1890s. The painting has a tilted quality as it amount a dilute tone of green, yellow, and blue, together with white color. A scene of the many encounters and convergence focused upon the central part on the foot of the steps. Having no real dominant, the general effect of the painting is governed by the hectic movement of the unsteady diagonal lines imposed upon the objects of the unlike characters. Repetition of the restless theme is very much impulsive, though, contains many interesting variations. Therefore, the painting soon loses the aspect of ornament and ends up becoming a work of concentrated seeing and an intense passion (In Shindler & Contemporary Art Museum St. Louis, 2014). Discovering the contrasting straight lines in the building, the famous red roofs and the stabilizing verticals and horizontals provides the visionary quality of the artistic work. The numerous touches like yellow hats golden doorways and dark windows show the deliberate opposition to prevailing instability in the city. In between the steps and the house, the long coiling triangular shape is significant. It reminds of the cypress and roads in the previous work of ecstatic (In Shindler & Contemporary Art Museum St. Louis, 2014). Vincent Van

Favorite Person Essay Example | Topics and Well Written Essays - 500 words

Favorite Person - Essay Example His values and dedication are not driven by the desire to achieve fame of to gain a reward but as a true representation for ideal humanity. He has therefore become an inspiration to both his colleagues and neighbors. The ability to live according to the values he believes is what makes Uncle Bill a successful person. Uncle Bill believes that ethics are the foundation of every society. Without ethics, all societies will crumble. Bill also believes that ethics are the true determinant of patriots in any society or organization. The problem with modern organizations and countries comes from lack of patriotism. According to uncle bill, this situation can be overturned by embracing ethics in all organizations. Work ethics are of particular interest to him since people spend most of their quality time in their work place. Work ethics determines the right and wrongs of a particular organization and they do not have any constraints. This indicates that every individual has the responsibility to distinguish between rights and wrongs. Uncle bill has a good sense of right and wrongs within the work place and his action does not depend on the views of the authority or the rules in operation within the organization. In addition, his well-developed respect for work ethics, Uncle Bill gives priority to his work. His dedication is a motivational factor to both his supervisors and his colleagues. His dedication goes beyond the formal work environment since uncle bill also tries us much as possible to balance between his profession and social life. He once told me that dedication is what draws a line between success and failure. This sentiment is true concerning his achievements and those of his close friends. Recently I learnt that his dedication is embedded in the factor of attitude. Bill strongly believes that his attitude has determined the height of achievements. Dedication closely followed by success, which comes with a certain degree of fame. However, success

Strategic Management in Dynamic Environments Essay Example for Free

Strategic Management in Dynamic Environments Essay After some good discussions and ideas regarding the expansion plans of the furniture company, the realization comes about that the main factor to consider is the competition that will be encountered in the expansion country of choice. As a result, there needs to be further research done regarding the top competition for the furniture company in China. After researching furniture companies in China, the two companies that have been chosen are IKEA and Markor International Furniture Company. IKEA is a company that started out small by a five year old boy with an entrepreneurial spirit selling pencils and match sticks to neighbors. Because of his drive and determination to help out his family, the IKEA brand started in 1943 and is a global giant that has stores in forty-one countries, with twelve stores in various neighborhoods of China. The vision of IKEA is to create a better daily life for the many, and their business plan is to offer a wide range of well designed, functional home furnishings at prices that are low enough so as many people as possible can afford their furniture (IKEA, 2013). Markor International Furniture Company was founded in 1995 and has lumber resources that are imported, produces various styles of high-end furniture with different cultural elements, and exports to Australia, Canada, Europe, Japan, the U.S, as well as other countries. Markor ranks as one of the top furniture stores in the industry and in the areas of equipment level, production scale, industrial and technical production, as well as marketing, product development, and management. In 2002, Markor created its own brand of furnishings; Markor Home Furnishings and began working with Ethan Allen, one of the largest furniture retailers in the U.S, and opened around thirty stores across China (Markor, 2013). As we look at IKEA and Markor, it is evident that both these companies have strengths and weaknesses. Because of those strengths and weaknesses, it is important to do a SWOT analysis since it will not only analyze the strengths and weaknesses, but also the opportunities and threats. The strengths of  IKEA include brand recognition and image, internationally known, unique business model, and a long-term joint venture with their supplier, which equals quality products. The weaknesses are privately owned, a reliance on European markets, lower level of customer service, and real estate (large land masses). The opportunities are further international expansion, smaller store locations, moving towards being global and more high-end furniture. The threats are competitors (direct and indirect), shipping prices and rising commodity, copycat companies, and a threat to the performance of the company in specifically the American and UK markets. IKEA is a direct competitor to us because of their established global presence and brand recognition, and furniture styles that look high-end, but are inexpensive. They also have several locations throughout China. In some ways IKEA has an advantage over us because of their inexpensive products, but are of quality. However, our advantage over them is that our customer base wants furniture that is of quality and furniture that is already assembled (IKEA, 2013). The strengths of Markor is their collaboration between Ethan Allen and their own brand Markor Home Furnishings and a strong operating performance, known internationally, free shipping, marketing strategy, and economies of scale. The weaknesses are an over dependence on domestic regions, high employee turnover, expensive products. The opportunities are recovering economy, strategic acquisitions, and additional global expansion. The threats are falling housing investments in the U.S, labor and wage issues in China, aging population on main shopper sector, and competition (direct and indirect). Markor is a direct competitor for us because they are a well established company in China with a working relationship with Ethan Allen and export to countries like Australia, Canada, Europe, Japan, and the U.S. They also have a wide range of high-end furniture with influences from the countries they export to and a direct competition to our product line. The advantage they have over us is that they are an established company with various locations throughout China (Markor, 2013). When discussing a cooperative strategy with our competitors, this is something that is highly possible with Markor. Since this company has already established a working relationship with Ethan Allen, why not add more partnerships to the mix. This form of relationship will have benefits for involved by adding value to each company. As far as  IKEA, not so sure that a cooperative strategy is possible, IKEA is a company that has its own way of doing things and their own ideology. If it were possible, our company would have to do things IKEA’s way. Another strategy that the furniture company should perform is building a competitive market profile. This process helps companies to identify and communicate with the forecast that offers the best opportunity for success. This type of profile is a concise description of the type of prospects the company wants to sell to. In order to do this there are certain steps to follow: identify the target market for our products as accurately as achievable; profile business customers by a set of different attributes consisting of size, location, and industry, as well as decision makers; research the preferences and interest of that target market; build a profile that is more detailed of the target audience on our website regarding their specific requirements; identify the benefits of the products that represent the best value for our customers; and create a positioning statement that I distinct for each sector of customers. Although this will vary depending on the area of expansion, but these steps will help the company go into the market as a strong competitor (Marketing, 2013). References IKEA. (2013). The IKEA Way. Retrieved from http://www.ikea.com/ms/en_CN/about_ikea/index.html MarketingMo. (2013). How to Articles: Competitive Positioning: Start with a Market Profile. Retrieved from http://www.marketingmo.com/how-to-articles/competitive-positioning/competitive-positioning-start-with-a-market-profile/ Markor International Furniture Co. Ltd. (2013). About Markor. Retrieved from http://www.markorfurniture.com/en/0230.html

Factors influencing employee Affective Commitment

Factors influencing employee Affective Commitment In this era of globalization there is a dynamic business world which demands continuous change. Change in an organization is undeniable. Organizations have to make changes either due to external or internal factors. In the process of adaptation of change adaptive leader provides new roles, responsibilities, values and the ways of working to his employees. No doubt it is quite uneasy for employees to adopt change (Heifetz. R, Laurie, 2001). In order to manage these changes, understanding the process of change management is very important for the success of organization in the continuously changing business environment (Lowder, 2009). Change is defined as making something different in some particular way (Randle Flamholtz, 2008, p.3 ) Change is anything which is different from norms. Organizational change refers to activities associated with planning, designing, implementing and internalizing tools, procedures, routines, processes, or systems that will require people to perform their jobs differently (Mourier Smith, 2001, p.212). For successful implementation of change employees have to adopt new roles, new values, new relationships and new approaches to work. There are many different types of changes on the basis of different criteria. As Dunphy and Stace (as cited in Rafferty Simons, 2006) define four types of organizational changes,  ¬Ã‚ ne-tuning change, incremental adjustment, modular transformation and corporate transformation. Fine-tuning change means small changes adopted in the strategy, structure and the process of an organization. Background of the study When leader applies change in an organization he should not only check the performance of the firm but also check that how much employees are committed to change, because change has direct impact on employees (Heifetz.R. Laurie, 2001). If employees are committed they will support the change initiatives. Can commitment to change be obtained and, if so, will that help the implementation efforts (Parish Cadwallader, 2008). There is a need to understand how employees perceive change. How organizational change can be supported by employees commitment (Herscovitch Meyer, 2002). There is growing interest in estimating the role of employees commitment in the success of organizational change (Parish Cadwallader, 2008). To get employees commitment, leaders of an organization should understand the factors which enhance commitment to change. In Pakistan there are no significant research study conducted regarding change management. This study is conducted for sports goods manufacturing sector of Pakistan. In manufacturing sector transformational changes are usually considered to be capital intensive. In Pakistan sports goods manufacturing sector is labor intensive. So both fine tuning change and employee commitment can be measured in this sector by this study. Significance of study This study tries to explain the role of affective employee commitment for the success of organizational change. Basically this study is an attempt to fill the gap by adding new factors in the model which was proposed by Noble Mokwa, (1999) and then used by Parish Cadwallader, (2008). This study tests their model by adding new factors like self autonomy, trust in coworkers to add some knowledge in the literature. This study also provides factors responsible for successful implementation of fine tuning change in sports goods manufacturing sector of Pakistan. Broad Problem Area In Pakistan there is lack of research regarding change management practices. Major areas in which change management has implemented are federal board of revenue of Pakistan and irrigation system of Pakistan. There is a need of change in sports goods manufacturing sector of Pakistan for its progress in all over the world . There is gap for measuring organizational change with respect to employee commitment to organizational change Parish Cadwallader, (2008) and this study fills up that gap by adding some new factors from different studies. Research objective Main objective of this study is to measure the factors which can influence employee affective commitment to fine tuning change in sports goods manufacturing organization of Pakistan. Delimitations of the study Due to constraints of time, geographic area and little experience in the field of research this study limits itself to sports goods manufacturing organization in Sialkot. Literature review Change management is a painful process for almost any organization. In the form of change leaders and followers both take it as challenge. Changes in societies, markets, customers, competition, and technology around the globe are forcing to clarify their values, develop new strategies and learn new ways of operating (Heifetz, R. Laurie, 2001). Types of organizational changes There are many types of organizational changes on the different basis Dunphy, Stace (as cited in Rafferty Simons, 2006) define four types of organizational change on the basis of level of change, content of change, and the impact of change. Level of change means either the change is on big level or small level. Content of change means either changes is due to external factor or internal factors. Four types of changes are four types of change including  ¬Ã‚ ne-tuning change, incremental adjustment, modular transformation and corporate transformation. Fine tuning changes are done on small level of an organization usually at departmental or divisional levels. Incremental adjustments are those which are not radical but direct modifications in firms strategy, structure and management process. Modular transformation refers to realignment of one or more departments or divisions. Corporate transformation refers to change that is done on corporate level and revolutionary in its impact. I n many cases fine tuning change has positive and significant consequences as compare to other types. Employees are more adoptive and show commitment towards fine tuning change (Rafferty Simons, 2006). Employee commitment The extent to which a person identifies with and works toward organization-related goals and values (Noble Mokwa, 1999, p. 54). In the context of organizational change another definition is a force (mind-set) that binds an individual to a course of action deemed necessary for the successful implementation of a change initiative (Herscovitch Meyer, 2002, p. 476). Affective, continuance and normative commitment For deeply understanding the concept of commitment, Meyer Allen, (1991) gave a three component model having three categories of employee commitment, affective, continuance and normative commitment Meyer Allen, (1991) defines affective commitment (AC) as employees emotional attachment to, identification with, and involvement in the organization in other words employees stay with a  ¬Ã‚ rm because they want to. Continuance commitment (CC) means that the employee is very much aware about the cost to leave the organization in other words employees stay with a firm because they need to. Normative commitment (NC) means feeling of obligation to continue employment in other words employees stay with a firm because they ought to. Some categories of commitment were also discussed by Bennett, (2000) in different way. Three psychological bases for organizational attachment are compliance commitment, identification commitment and internalization commitment. Compliance commitment (continuance commitment) means the employees are committed to the organization because there are high monetary and social costs to leave the organization. Identification commitment (affective commitment) is commitment based on an emotional bond with the organization and the persons desire to be affiliated with the organization. Internalization commitment (Normative commitment) is internalized norms shared with the organizations goals, values and mission. When change affects an organizations core values employees internalized organizational commitment will be eroded. Since internalized commitment can be associated with other behaviors key to the change process this can have serious implications to an organization (Bennett, 2000). On the basis of above three components model of commitment Herscovitch Meyer, (2002) proposed a three-component model of commitment to organizational change and suggested that it has advantages similar to those demonstrated in the organizational commitment literature (e.g. improved ability to predict employee behavior). Therefore, affective commitment to change refers to a desire to support a change; continuance commitment to change is based on recognition that there are costs associated with resisting change, and normative commitment to change reflects a sense of obligation to be supportive. To measure the employees commitment to change there are different factors proposed by several researchers. Some of them are discussed here. Factors influencing employee commitment to organizational change Participation Employee participation refers to a process in which in ¬Ã¢â‚¬Å¡uence is shared among individuals who are hierarchical unequals. In participation process subordinates equally share decision making authority with their superiors (Wagner, 1994). Many researchers have found that employee participation in decision making process is very important for the success of change as it reduces the resistance to change. Participative management encourages employees to participate in the process of making those decisions which directly affect their working environments ( Erturk. A, 2008). In many organizations change process badly failed because top management not involved their employees in the change process decisions. Lack of employee participation leads to unawareness of change so middle and lower level employees could not manage themselves with change. Employees dont get enough time to socialize themselves with change (Stanleigh, 2008). Employee participation not only provides task clearance but also gives self satisfaction and learning to employee. Employee participation can be used as tool by which top management can reduce resistance to change (Tonnessen, 2005). Participation increases the job performance by reducing role conflict and role ambiguity (Rafferty Simons, 2006). From above point of views I can propose that there is positive relationship between employee participation and employee commitment. Trust in superiors Trust has been de ¬Ã‚ ned as the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action even in the absence of monitoring or controls (Mayer, Davis, Schoorman, 1995; Rafferty Simons, 2006). Trust in seniors decreases the fear of change and manage the mindset of employees (Cheramie, 2008). Basically changes are initiated and driven by senior organizational leaders and employees take these changes as a risk for themselves (klein, 2004) in such situation trust in top management is very much important to keep the employees on the correct track by telling them the benefits of change. I propose that that there is a positive relation between trust in top management leaders and employees job commitment. Role autonomy Role autonomy refers to the degree to which employees experience freedom, independence and discretional decision making in terms of scheduling their work, selecting their equipment they will use, and deciding on procedures to follow (Graham Nafukho, 2007). When employees report high level of autonomy they believe they are able to act independently and control their own work. Role autonomy refers to the extent to which one has freedom to make job decisions and adjust behaviors accordingly (Noble and Mokwa, 1999). A manager who grants employee autonomy is perceived as sharing control. Under conditions of greater Autonomy, employees tend to have greater commitment to change (Tonnessen, 2006). Employees who have a sense of autonomy about their role in implementing workplace change initiatives they will develop commitment to change. I propose that there is positive relation between employee role autonomy and employees commitment to change. Trust In coworkers Another factor which can be linked with employees commitment to change is an individuals trust in his coworkers. Researchers argued that high level of trust within a work group leads to better understanding of task, improved performance, high level of corporation within work group and psychological satisfaction (May, Gibson, Harter, 2004). When there is high level of trust within there is low stress and tension which increase the innovation and performance of employees (Spector Jones, 2004). When any change comes in the system work group with high level of trust can better understand and response to that change Stanleigh, (2007) explored the relationship of organizational justice and trust for implementing change. They investigated the nature of trust through depth interviews of employees. They found that there is a little difference between trusting and mistrustful employees perceptions of distributive justice. They claimed that employees who experienced trusting emerged to receiv e an emotion of being respected and esteemed from their societal relations with top management. Job motivation Motivation is an energizing force with implications for employees behavior (Meyeret al., 2004). We believe that job motivation also influences attitudes. Specifically, it has implications for employee commitment to organizational change. In fact, there is a growing body of literature that supports the positive relationship between job motivation and employees attitudes toward change (Coopey Hartley, 2004). Paton and McCalman (2006) argued that organizational success is generated by motivated people. Furthermore, the greater the job motivation the greater the likelihood of employee commitment to the organization and to organizational change (Mathieu and Zajac, 2007; Thorsurd, 2002). Thus, I propose that employees experiencing high job motivation develop employee effective commitment. Outcomes of employee commitment to organizational change There are very few research studies in which researchers attempt to link employee affective commitment with organizational outcome. According to Meyer and Allen, (1991) affective commitment is positively associated with organizational outcomes by using importance, scope, and support from senior management as a factors influencing employees commitment. On the basis of model presented by Noble and Mokwa, (1999) and further used by Parish and Cadwallader, (2008) this study suggests two outcomes of employee commitment to organizational change and these are Perceived implementation success and Individual learning. Perceived implementation success Noble and Mokwa , (1999) identified implementation success as a primary outcome of commitment to a change and defined it as the extent to which an implementation effort is considered successful by the organization. Although researchers often evaluate strategic success from the viewpoints of managers Noble and Mokwa, (1999), it is valuable to consider nonmanager perspectives as well. Implementation can be effective only when employees are committed (Paton McCalman, 2000). In fact, Conner and sPatterson, (2001) labeled the lack of employee commitment as the most prevalent factor contributing to failed change projects. I propose that affective employee commitment to change is positively related with implementation success. Individual learning Learning has been defined as a knowledge-creation process in which information interpretation leads to a change in behaviors (Lehesvirta, 2004). Learning is part of the change process. For example Gibb and Scott, (2003) found that firms change by solving problems as they arise and by learning from the problem-solution process. Employees committed to change efforts are more likely to learn from the process. Loyal employees want to contribute to and see the results of their efforts, and they can do so through learning Teare and Rayner, (2002).When employees learn from being involved in an organizational change, they consider that learning to affect the success of the implementation. I propose that affective employee commitment to change is positively related with individual learning. Proposed model Employee participation Role autonomy Trust in senior leaders Job motivation Employee affective commitment to fine tune change Individual learning Implementation success Employee affective commitment to fine tune change Implementation success Individual learning Limitation of the study Some limitations of this study that could lead to future research are following. For this study data gathered from sports goods manufacturing organization of Pakistan. The same study can also be conducted for services sector of any country. Model of study emphasis on fine tuning change and employee effective commitment it can further expand by adding two other types of employee commitment change, continuance and normative commitment. Other factors which could influence are organizational culture and leadership style.

Survival (on The Book Night) :: essays research papers

The book Night is about the holocaust as experienced by Elie Weisel from inside the concentration camps. During World War II millions of innocent Jews were taken from their homes to concentration camps, resulting in the deaths of 6 million people. There were many methods of survival for the prisoners of the holocaust during World War II. In the book Night, there were three main modes of survival, faith, family, and food. From the examples in the book Night, faith proved to be the most successful in helping people survive the holocaust.   Ã‚  Ã‚  Ã‚  Ã‚   While obtaining food seemed to be the entire purpose of life for the people imprisoned in the camps, it often killed more people than it saved. Though focusing on food seemed like a logical thing to do when you are being starved, it was not always very effective in helping people survive. There are many situations in the book illustrating how living for the sole purpose of acquiring food—under any condition—could turn out to be lethal. Elie wrote of one time, during an air raid, when two half-full cauldrons of soup were left unguarded in a path. Despite their hunger, the prisoners were too frightened for their lives to even touch the cauldrons. One brave man dragged himself to the cauldrons intending to drink some of the forbidden soup. Before he could so much as take a small taste of the soup, he was shot, and he fell to the ground, dead. In Night, Elie recalled him as a 'Poor hero, committing suicide for a ration of soup'; (Weisel, 56). Later in the story, there is yet another example of how food could kill. While the prisoners were in cattle cars, being moved to a different camp, a worker in one of the towns they passed through threw a piece of bread into one of the cars, and watched as they literally killed for just a mouthful. Through that experience, Elie witnessed a man kill his own father for a few meager crumbs of bread, only then to see that man be killed moments later for the same small portion of bread. 'Men threw themselves on top of each other, stamping on each other, tearing at each other. Wild beasts of prey, with animal hatred in their eyes; an extraordinary vitality had seized then, sharpening their teeth and nails'; (Weisel, 95). Clearly, food as a method survival wasn't a particularly effective way to stay alive.

Romeo and Juliet by William Shakespeare :: Free Essay Writer

Romeo and Juliet by William Shakespeare "Violent delights have violent ends" Romeo and Juliet, two young people from Verona, come from two families in conflict. They meet at a ball and fall in love and only to find out their roots and families. They realise their stubborn families would not approve and plan on how they can be together. As we see in the play the friars words "violent delights have violent ends", has a very significant meaning to the story where things that are started violently have often have violent ends. At the beginning of the play the scene opens with the Montages and the Capulets fighting in the market place of Verona. Already from the first scene we know that there will be more violence and possibly a tragic end. Here the friar's premonition is already coming true before he has even said it. The prince suddenly appears and says, "thrice has my city been disturbed by your fighting". He vows that if they disturb again the culprits would be put to death. The climate in Verona is very hot and dry this often sparks fights and people's tempers become fiery. The main characters in the play are Romeo and Juliet who are in love and the play is centred on them. Mercutio is a Montague; he is a lighthearted man and a joker. Benvolio is also a Montague; he is a ver peaceful and sensible man. Tybalt is very aggressive and passionate. Romeo and Juliet meet at a masked ball hosted by the Capulet family. Romeo goes because he thinks that Roselyn the girl he admires will be there. When Romeo arrives there he puts his mask on so they do not recognise him, as he is the Capulets enemy. Romeo begins to dance and he spots Juliet she also spots him. They gaze at each other's eyes and begin to dance. It could be said that fate is already at work here. Juliet's nurse calls for her and here is where they both find out each there's identity. They are both devastated.

Music And Ednas Awakening :: essays research papers

In Kate Chopin’s The Awakening, the romantic and lyrical nature of Frederick Chopin’s Impromptu, as well as its originality, are the vehicle by means of which Edna realizes her love for Robert and her desire to be free and self-determined. Chopin’s Impromptu arouses "the very passions ... within [Edna’s] soul"(p.34). The harmony, fluidity, subtle rhythm and poetic beauty of the Romantic composer make Edna loose herself in the music that stirs her emotions. The art completes, for her, what nature cannot bring to a finish. The exquisite, looping, and often fiery melodies of the Impromptu make a cut in Edna’s mind through the conventional beliefs about people and society. Because she is not a musician, her listening is based on intuition, allowing for a direct apprehension of the music by the soul and leading to a confrontation with the reality itself — the reality of "solitude, of hope, of longing, ... of despair"(p.34). This is the beginning of Edna’s awakening, for such emotions, especially despair, are not an end but a beginning because they take away the excuses and guilts, those toward herself, from which she suffers. This revelation of previously hidden conflicts gives birth to dramatic emotions within Edna. It is so powerful that Edna wonders if she "shall ever be stirred again as...Reisz’s playing moved" her that night (p.38). For Edna, the times that Reisz plays are times when she "take[s] an impress of the abiding truth" and realizes her true desires(p.34). When Edna visits her, Reisz first improvises at the instrument and then plays the Impromptu which itself has original and adventurous themes. Through music Edna realizes the importance of being self-actualized and making choices. She again feels the same as that night when "new voices awoke in her"—when through music, the way to genuine freedom was revealed to her (p.84). However, having freedom comes with responsibility, which like giving birth to art, requires special skill. For Edna, the fantasies of freedom are transformed into reality wholly only in music and possibly the inability to acquire the skill to deal with her new emotions in life explains the dramatic conclusion to the journey and exploration of the passions that begin on the island.

3 Ways to Save Nature

We can all make a difference when it comes to helping save the environment. Global warming and all the other environmental issues we are facing took some time to build up and to get our of these messes it is going take a lot of work, but this doesn’t mean we should get discouraged because it’s more than the big things that are going to make the difference, it’s the little things that make the biggest impact. Here are some simple changes you can make in your everyday life to help the planet recover from the wounds we have inflicted upon it: 1: Walk sometimes. You don’t need to take your car everywhere you go. If your job is in walking distance, or you’re able to ride a bike to get there, then do it. Not only are you helping to save the planet, you’re exercising and helping yourself stay fit. Most big cities that have the worst traffic jams also have bike paths and walking trails for pedestrians. You’d be surprised how much more convenient they were for you. 2: Pick it up! People litter, that’s just the way it is. You’ll see plastic bottles, cigarette packs, etc, all lying on the ground. It wouldn’t hurt or inconvenience you at all to pick them up as you walk by. If you see a plastic bag blowing by you, grab it and put it in the nearest trashcan. Most places have recycling bins set up all over. Sure, it’s not your fault that some people just don’t care. But you do! Show you care by being good to your Mother Earth. 3: Use less energy in your home. Whether you work from home or just like to lounge around and watch TV, there are all sorts of ways you can conserve energy in your home and do your part to help the world. If you’re on the computer, you don’t need any lights on. The monitor provides enough light. And if not, open the shades to let the sun in.

Tzinga: Applications of Marketing Management Concepts

Motivation behind selecting Tagging comes on the purview that It Is the only Energy Drink of Indian origin tit an Intensive growth profile for a relatively young Industry. The prime objective was to understand and recommend marketing strategies for Tagging. Focus was laid on accessing market opportunities, customer value addition, analysis of consumer market, evaluation of competitive dynamics and branding. The initial secondary research revealed the current segmentation, targeting, positioning, communication and branding strategies of Tagging.It also uncovered the energy market trends and competition patterns. Low cost being Taiga's unique selling point drove It to a relative dominance In the market In a short period of time. Further, primary research constituted blind test, market survey, interviews with retailers, distributors and co-founder of hector beverages. The procedure exposed the product strength of Tagging, reaffirmed the positioning appropriateness and unveiled the neces sity of improvements in terms of price- positioning trade off, communication, distribution and brand building.Indian-news of the product and Its low price can be exploited for promotion apart from Increasing The global beverage market is growing at a Compounded Annual Growth Rate (CARR) of 4. 6% and is expected to hit $1. 3 trillion by the year 2017 . And the most dynamic sector which is leading this growth is the global Energy Drink Market. Ever since the launch of Red Bull in 1987, this market has flourished at an astonishing rate, generating revenues to the tunes of billions of dollars. But in a country like India with a huge base of prospective customers, this market has not been tapped to its fullest.International players like Red Bull and Storage still dominate the equation, though a lot of new players are trying to enter this zone. In such a competitive environment, one drink which stands out and seems to have a promising future is Tagging. It is a product by Hector Beverages Put Ltd. , an Indian start up dreamt by two young management graduates – Nearer Kara and James Natal . Based in Surgeon, the company came into existence in 2011 and since then has sky-rocketed into the energy drink segment.The company now sells about a million units each month across 45 cities in India . It has a deep market penetration in Delhi, Bangor, Ago and the north eastern states and is trying to gain ground in other regions as well. The main reason for this stupendous growth can be attributed to its price, which is almost 70% less than its main competitors. It also comes with a unique packaging which is one of its USPs as per the creators. We plan to do a comprehensive study determining all the factors behind this growth story keeping our main focus on marketing.The main motive behind choosing this project is to study the inspiring growth trajectory of Tagging. It provides an excellent opportunity to understand the nuances of consumer choices and sales pattern in Ind ia. By experimenting in the relatively unexplored arena of Energy drink sector in the country, we hope to build a strong foundation of core marketing concepts which will help us throughout our professional lives. To evaluate the current segmentation, targeting and positioning strategies of Tagging and to recommend strategies for its branding and promotion.To identify and match the positioning statement of Tagging and to evaluate the necessity of change ; To define the target market, focal value elements and price- value relationship with respect to Customer Value Proposition ; To understand competitive dynamics of brand image and hence to come up with Branding and Communication strategy for Tagging ; To understand the product preferences, consumers' taste preferences and Taiga's brand perception through primary search, blind test and interviews and hence to estimate the growth prospects 1.Constraints in Primary Research: Energy drink market is a subset of the larger beverage industr y and therefore has a consumer base with limited age group, lifestyle patterns and popularity, of which Tagging is a relatively new product and is less popular. This was a challenge in terms of conducting primary surveys as it involved identifying appropriate target groups. 2. Limited area coverage: The campus comprises an eclectic mix of students from various parts of the country and thus provides a comprehensive group to conduct this study.Therefore, the scope of this project has been limited to MUM Bangor and the neighborhood of Bantamweight region. 3. Frame of Reference: This study has been conducted from an external frame of reference in the sense that, with no actual experience and Judgment of the energy drinks product market. This might have resulted in assumptions and indications slightly different from the actual energy drink market environment. 4. Market Dynamics: It is a fact that the market dynamics are dispersed and varied.Regional influence of substitutes and competito rs on consumer preferences is diverse. This makes the study subjective and strictly adherent to specificities of research environment leading to biases in perception. 5. Consumer Behavioral Dynamics: Change in consumer preferences, tastes and behavior, relative to market dynamics and self-actuation is a major instigator of limitations of this report The key parameters responsible for the success of any project are planning and execution.Adhering to this idea, a detailed methodology was followed during the entire course of this report, and the same is described below: We started by defining the precise ‘marketing decision problem' to ensure that we don't deviate from our main objective. The next part included extensive research about Tagging, its parent company – Hector Beverages and the energy drink market in general. A variety of resources like newspapers, magazines and Journals were referred, with internet emerging as the main contributor of information.The company we bsite provided major insights about Tagging, whereas research papers from online forums namely ‘OBESE' and ‘Sarcasm' formed the foundation of our literature review. Having performed significant secondary research through the aforementioned sources, we set out to corroborate these findings. This analysis was done based on various marketing models and frameworks. SOOT analysis evaluated the strengths and weaknesses of Tagging meanwhile also listing down the numerous opportunities and threats for Hector Beverages.Market forces were evaluated based on Porter's five forces and growth strategies were proposed using Nations Market-product Grid. This study helped us understand Tagging as a product, its production techniques, prevalent supply chain, operating challenges, organization structure and overall financial health. It also gave us headway on Taiga's competitors, their strategies and arrest share.The primary research is the most detailed aspect of this report and was condu cted in the following ways: a) Blind Test: 10 students of MIM-B were asked online survey was conducted and carefully monitored to restrict the respondents to I'M-B and nearby region as clearly specified in the scope and limitations. C) Retailer Survey: Shop owners of ‘Mom n pop' stores like ‘Ethical' and supermarkets like ‘Inklings' were interviewed to understand Taiga's distribution channels and existing markets in depth. D) Personal Interview with the co-founder: Mr..Squash Miser, the Co-founder and Director of Hector Beverages obliged us by providing the management's insights on Taiga's current and future strategies. A large amount of first-hand data obtained through these tests and interviews was analyzed in detail. Explanations were provided with the help of graphs and other statistical tools for better understanding. After brainstorming on the problems faced by Tagging, the team recommended certain solutions aimed at improving Taiga's branding and communicati on strategy.We extended these proposals by designing print and video advertisement campaigns for Tagging, thus concluding our report. LITERATURE REVIEW When Nearer Kara and Squash Miser, both ex-employees of Coca-Cola , came up with the idea to start a company, they were in search of a â€Å"magic† formula that would provide an affordable energy drink for the Indian market. Their main focus was to create a perfect blend of taste, price and packaging and these efforts finally yielded results in the form of a fruit flavored drink with natural ingredients.According to Kara, energy drinks in India are projected as premium products and consumed mostly by athletes, gym enthusiasts, students and socialites-rarely the average destine. They are costly, primarily due to high import duties. For example, Red Bull, which occupies a major share of the energy drink market in India, costs around RSI. 95 for a mill can. However, Tagging, on the other hand is priced a lot cheaper at RSI. 25 fo r the same quantity.Banking on its Customer Value propositioning, the company has grown tremendously in the past two years and is already a market leader in Ago and the north eastern states. The company has its manufacturing unit at Amnesia, near Surgeon and another larger production unit is coming up in Moser by October, 2013. According to the American College Health Association's National College Health Assessment , stress, sleep, disturbances, anxiety and depression are among the top five threats to academic performance among college students.Researchers have indicated that within the current regulatory void, energy drinks, if aggressively marketed will appeal particularly to the niche of young males seeking performance enhancement and other stimulation related effects. The popular energy drinks, namely Red Bull, Monster etc. Include active ingredients like carbohydrates, terrine, acculturation and caffeine. They have several benefits like increased attention, emotional states, e ndurance and physical performance.The target consumers of Tagging are profiled as follows: a) Geographic segmentation : The major demand for energy drinks comes from Tier-I cities where people lead a stressful life owing to their working environment. The population has been segmented as per their background, either rural or urban. B) Demographic segmentation (Age, Gender, Income): a-Tithe target market of 16-30 years can be further classified into the following groups: (I) Age 16-24: The school/college population which requires energy drinks mainly because they are involved in sports.Age 24-30: The young working refashions who use energy drink requirement is to combat their stressful work life. (iii) Gender based: While the current market share is dominated primarily by the male population, recent trends of energy drink consumption show female segment is also on the rise. (v) Income – Aspirants & Seekers: While premium energy drinks like Red bull target the higher end custome rs, Tagging reaches out to a larger group that comprises of the Aspirants and Seekers c) Chirography's segmentation: It is suited to the lifestyle of students and young working professionals working late night for long hours. ) Behavioral segmentation: Tagging is currently manufactured in mill pack for both light and heavy users even though heavy users account for a high percentage of total consumption. Also the segments are clearly demarcated on the basis of awareness and response to the product. Strategy is value for money. It is also positioned as a healthy energy drink made of natural extracts; without any artificial chemicals and zero side effects. The product tries to build up a youthful and cool image in the minds of consumers. Its promotion campaigns such as â€Å"conquer the night† and â€Å"you are a sum of your obsessions† validate the above claims.Another noteworthy point is the environmental-friendly stance maintained by Tagging through its unique â€Å"l ow-material† packaging and increased emphasis of â€Å"No littering† as clearly mentioned on their website. Building on the above discussion, Taiga's ‘Points of Differentiation' and ‘Points of Parity have been identified below: ;Points of Differentiation: The two main attributes of Tagging which consumers like and find unique are: Low price 0 Packaging Points of Parity: Few attributes which have become increasingly common in the energy drink market and ensure a minimum equivalence with competitors are: 0Category points-of-parity: Instant Energy 0 Competitive points-of-parity: Natural flavors (Organic drink market) CUSTOMER VALUE PROPOSITIONING: The following is the value proposition currently adopted by Tagging: Value Proposition Tagging relevant composition/ attribute Benefits for consumers Favorable points of difference Resonating Focus Real Stuff is good stuff Real lemon, Real Guarani, Real ginseng Lesser caffeine and fruit extracts is a health add on Caf feine content- MGM/ mill as against MGM/ mill Mixed fruit Juice content- 1. % as against 0% of the market leader Could improve the percentage of fruit extract and hence could emphasize this value proposition This Energy Drink Works Contains Guarani instead of raw caffeine, Ginseng, Vitamin B Guarani does the same Job with no negative effects, Ginseng has anti-carcinogenic and anti-oxidant properties, Vitamin B that helps break carbohydrates Claiming Energy boosting through natural ingredients and promotion through actual communication of product values The effect of all ingredients is not brought out in promotion and packaging.Green is not Just the color Packaging appeal Tagging stands out from the clutter on the store shelf. It is a good choice for the environment. Customer's unstated need is fulfilled It allows Tagging to claim customers' value for money.Tagging could evaluate methods to reuse packaging and also offer smaller quantities, may be 1 ml or mill packets BRAND IDENTITY: The brand identity is reflected by the positioning strategy adopted by Tagging as depicted below: Ingredients Real mixed fruit Juice concentrate (from pear, pineapple, mandarin, apple, passion fruit and lemon) , Terrine, Vitamins, Omission, Ginseng, Guarani, Caffeine Tagging has natural components as compared to its competitors which make it healthy Variants Available in three flavors- Lemon Mint,Tropical Trip Mango, Strawberry Provides consumers with variety to choose from refreshing options Popularity Backbone likes -529525 Twitter followers- 836 Within a Caffeine Level 258. Pump- Tagging has comparatively less caffeine content and focuses on natural elements like Guarani. This reduces the ill-effects on health Packaging Daypack- A packaging innovation compared to usual metal cans. Attractive packaging Price RSI. 25 for mill. The price is about 4 times less than its chief competitor ‘e.This mantra chosen by Tagging satisfies the three criteria for an effective brand mantra: 1. Communicate: The words Wake up! ‘ clearly communicate Taiga's promise of energize people at any time of the night. They also have a very positive annotation. 2. Simplify: The world today is cluttered place with a person being exposed to more than 100 promotions on an average each day. And in such a situation, this message stands out from the crowd. It is short, crisp and hence memorable. 3.Inspire: In spite of being simplistic and brief, the mantra holds a lot of meaning and relevance to the target audience. It symbolizes the spirit of â€Å"Rise and shine†, thus establishing a much deeper, an emotional connection with the customer. Strengths Pricing: At RSI. 5 for 250 ml, it is the most inexpensive drink available ; Packaging: Its unique packaging is environment friendly and is easier to carry around. Flavors: It comes in three exciting flavors – Lemon Mint, Tropical Trip and Mango Strawberry, of which Tropical Trip is the most favored among youth ; Natural Ingredients: It uses natural ingredients like lemon, ginseng, Guarani etc. Weaknesses No Aggressive Marketing: Lacks aggressive marketing techniques like celebrity endorsements, sponsorships, television campaigns, college promotions etc. Availability of the product: Not easily available in all the cities ; Awareness: Due to or marketing, many people in India are unaware of this brand ; Manufacturing Units: Currently only one manufacturing unit in Amnesia near Surgeon and an upcoming plant in Moser Opportunities Availability of the product: Being an energy drink, opportunities can be explored in universities and colleges around the country ; Demographic Opportunity: India, with immense opportunity for growth. Tie-ups: Tie-ups with major sporting events can help boost the sale of the product. ; Target Markets: Only the youth is targeted currently. Since the product is natural, the targets can be expanded to include adults also ; Tier II Cities: Aggressive marketing in Tier II cities a nd rural areas Threats Misconception: Energy drinks are closely associated with alcoholic beverages. In a country with strong values and traditions it might seem a deterrent. ;Competition: The main competitor, Redouble is the biggest player globally and enjoys a huge financial clout.Micro segmentation: Once the brand is firmly established, the product can be customized to cater to micro-segments like children, housewives and the working class. ; New Product Range: Apart from energy drinks, the company can also come up with related products like â€Å"Energy candies† and â€Å"Energy bars† to attract more customers. 4. Diversification: At the current stage, Tagging does not have many options to diversify. But certainly with growth, the parent company Hector Beverages can consider Concentric and Horizontal diversification.As mentioned in the methodology earlier, the primary research has been divided into our parts – Blind test, Consumer survey, Retailer survey and an exclusive interview with the company's Co-founder/Director. The reason for adopting this four-step approach is to understand the product and its strategies from the perspective of all its stakeholders. It will provide us an all inclusive view to help us decide the branding/communication strategies and recommended measures. I) Blind Test: Strong Product As Redouble is seen as the main market leader, the blind test was conducted to compare it with Tagging and evaluate both the drinks on accounts of taste and mildness. Ten individuals hailing from different geographical and demographical segments were chosen to have a heterogeneous mix. They were then given samples of both the drinks, and asked to rate the two on various parameters. Following is the summary of the results: ;-1 The test clearly indicates that Tagging is a strong product with superior rating in both taste and mildness.Two other key findings from the test are summarized below: a) While 7 out of 10 respondents rated Ta gging better than Redouble, 6 out 10 did not even know about Tagging. And among the remaining 4, none had ever seen any Tagging advertisement. If we compare this to Redouble, all 10 were well aware of the brand and its strategies. B) The average price that one was ready to pay for Tagging came out to Tagging is only RSI. 25, this difference of RSI. 20 in the prices is nothing but the Consumer Surplus. On the other hand, Redouble charges way more than the average price one is ready to pay for it.Thus, we reiterate the fact that Tagging is a stronger product compared to its competitors. Even without enough brand awareness, it made its mark on the audience and therefore, effective promotional strategies can take it to an entirely different level. It) Interview with the Co-founder/Director, Hector Beverages The project demanded us to take a holistic view of the problem and hence, it was imperative to know the management's viewpoint and future plans about Tagging. We tried contacting the company HER in multiple ways and finally succeeded when Mr..Squash Miser, the Co-founder and Director of Hector Beverages Put. Ltd agreed to be interviewed. He is an alumnus of I'M-C and currently heads the marketing division of Tagging, Bangor in addition to his other roles. This made the talk more relevant to our study. His viewpoints in the form of key excerpts are scribed below: 1 . Advertisement and Promotion: Tagging focuses on Backbone and Twitter for mass promotion of the product. Being an energy drink, the targeted audience is the youth. Hence there are points of sale in multiple colleges, IT companies and Boos.Increased availability in these areas and colorful posters ensure that students and professionals are attracted to this product. Tagging is also looking into precision marketing through the digital medium. 2. To tackle lack of awareness: Increased promotion activities through Backbone and Twitter ensure that the youth of today are aware of this product and its benef its. The Backbone page has over 5 lake followers and the promoters make it highly interactive by answering their queries. Points of sale in colleges and various companies also help in spreading awareness. 3.Major Markets: Currently, the major markets futzing include Delhi, Bangor, North East and Ago. 4. Distribution Network: A direct distribution pattern is followed in Bangor. The retail stores are serviced directly. Biggest volume contributors include college canteens, offices and retail outlets like Afterworld and Reliance. 5. Future Plans: The immediate plan futzing is to be a 100 cry brand by next financial year. Iii) Retailer Survey: Mom n Pop Store: The approximate sale of Tagging is around 24 packets per week and is preferred by sportsperson whereas students still prefer Redouble.The vendor visits weekly to monitor sales and replenish stocks. ‘Tropical Trip' is the most popular flavor among customers. As far as profit margins are concerned, Tagging scores above Redouble and is a natural choice for retailers. However, the immense popularity of Redouble forces them to provide it more visibility. Supermarket: The scenario is quite different with Storage (Pepsico) enjoying the highest share in the energy drink segment, although no specific consumption pattern was noted by the shopkeeper.The distribution network is quite formalized with an elaborate list of -?150-200 vendors competing to supply. The re-purchase cycle occurs every 3-4 days and approve. 120 Tagging packets are sold in this duration. Again talking about profit margins, Storage gives a constant 16% whereas in Taiga's case it varies from 14-17%. Redouble offers a minimal and is thus the least preferred brand by the shop. (iv) Market Research – Questionnaire Based on the results of the blind test, we have directed our questionnaire and

Ethical Issues With Globalization

Describe at least three ethical issues resulting from globalization. Well I hope that this is somewhat of what you’re looking for because I really didn’t understand the assignment. The first issue I notice would be the Western culture and corporations putting jobs and communities at a high risk while they exploit cheap labor in the poor countries. By doing this it increase the threat to the environment. The next one would be how America is always trading, buying or helping China. For example China has cars that run off of eclectic and want to know how to make our cars. America will bargain with China and all they want is to still any secrets from use that will help them in the long run. And the last one would be how America is always running to other people help trying to figure out ways to help them and we need help as well. I know they are making some types of deals with the other states or countries if we run to their rescue.Explain the ethical risks and consequences associated with global business. One of the ethical risks would be kidnapping and bodily threats made by the other countries the United States does business with. The way that the United States are set up to do their trading and buying their employing more people in other countries than they are here in the US. At one point and time I couldn’t see how that was possible but the US is not going to trust the other country with their goods so employees are needed.

Research Methodology Essay

This chapter includes research method, setting of the study, subject of the study, source of data, procedure of the study, project design, hardware and software requirements and statistical treatment. Research Method The researchers used the descriptive method together with the developmental research to come up with desired system. Descriptive research is concerned with the description of data and characteristics about a population. The goal is the acquisition of factual, accurate and systematic data that can be used in averages, frequencies and similar statistical calculations. Descriptive studies seldom involve experimentation, as they are more concerned with naturally occurring phenomena than with the observation of controlled situations. [1] The researchers believes that the descriptive method of research is appropriate for their system because it is easy to analyze, interpret the data gathered information and understand data that are easily recognizable. They chose to use this method because the descriptive research design enable researchers to describe or present the picture of a phenomenon or phenomena under investigation and it also includes many particular research methodologies and procedures, such as observations, surveys, self-reports, and tests. Developmental research, A term describing the systematic use and practical application of investigative findings and theories of a scientific or technical nature toward the design, development, testing, evaluation or improvement of useful products to meet specific performance requirements but exclusive of manufacturing and production engineering. Extramural activities which are primarily for development of training materials and curricula should be identified as Developmental Research. [2] Developmental research, as opposed to simple instructional development, has been defined as the systematic study of designing, developing, and evaluating instructional programs, processes, and products that must meet criteria of  internal consistency and effectiveness. Developmental research is particularly important in the field of instructional technology. The most common types of developmental research involve situations in which the product-development process is analyzed and described, and the final product is evaluated. A second type of developmental research focuses more on the impact of the product on the learner or the organization. A third type of study is oriented toward a general analysis of design development or evaluation processes as a whole or as components. A fundamental distinction should be made between reports of actual developmental research (practice) and descriptions of design and development procedural models (theory). Although it has frequently been misunderstood, developmental research has contributed much to the growth of the field as a whole, often serving as a basis for model construction and theorizing.[3] The researchers used the development research method because the researchers aimed to come up with a system not yet developed before. Setting of the study The application of the developed system is focused in Eastroad Apartelle in Binangonan, Rizal. It is located at Nt’l Rd., Hi-way Calumpang, Binangonan, Rizal near the tennis court and the municipal hall. The Apartelle is fully operational since July 8, 2006 when it is first started as a small inn. At this moment, the apartelle has 23 rooms now and 8 employees and still growing. Their Mission is to be recognized as the leading Apartelle in the Binangonan area with disciplined, happy and highly-skilled staff committed to giving the highest standard of service. They envision themselves as leading and dominating in terms of lodging industry in Rizal. Subject of the study The Eastroad Apartelle Logging/Billing System is developed because there was this urge to boost their quality of service by modernizing the way of their business. Thus, the study will focus on the staff of the apartelle as the respondents because they are the ones who are in charge of maintaining the good reputation of the apartelle. Definitely, it will affect their way of transacting through the introduction of technology in their methodology. The perceptions of the staff and of the customers will be evaluated through an adopted questionnaire. The researchers chose the 8 staff of the Eastroad Apartelle because the researchers observed that they could need more up to date methods of transactions. The chosen respondents consist of 1 secretary, 3 front desk officers, 2 restaurant crew and 2 service crews. Since there are only eight staff members in the apartelle, the researchers decided to conduct the study with all of them as the respondents which will also evaluate the system by answering the questionnaire checklist and test the developed Eastroad Apartelle Lodging and Billing System. Source of data The researchers gathered the primary source of data through the adapted questionnaire and interviews with the respondents. They also used secondary sources of data such as reading materials, like books that are related to the said study and surfing different websites. Procedure of the study At first, the researchers will start the identification of the problem and tackle the different aspects of the problem and its possible solutions. Second, they will formulate some titles. After being approved through the title defense, the researchers will now start gathering some data by means of interviewing and doing some on-site observations. After that, the researchers will start to write Chapters 1 and 2 which they will defend sooner. Project Design System Flowchart and Algorithm System Flowchart Algorithm When the user was about to explore the logging/billing system: 1. Start 2. Login 3. Select room category whether it is: 3.1 Standard type 3.1.1 Select how many hours to check in 3.1.2 Select available room and pay the initial bill 3.1.3 If check in time reach limit, decide whether to extend or check out 3.2 Economy type 3.2.1 Select how many hours to check in 3.2.2 Select available room and pay the initial bill 3.2.3 If check in time reach limit, decide whether to extend or check out 3.3 Budget type 3.3.1 Select how many hours to check in 3.3.2 Select available room and pay the initial bill 3.3.3 If check in time reach limit, decide whether to extend or check out 4. End Hardware and software requirements Hardware The system will be running by the use of a computer set (monitor, system unit, mouse, keyboard and speaker or earphone). The following parts are MSI H61M-E33/W8 Micro ATX LGA1155 Motherboard, G.Skill Ripjaws Series 8GB (2 x 4GB) DDR3-1600 Ram, Western Digital Caviar Blue 500GB 3.5†³ 7200RPM Internal Hard Drive, NVIDIA NVS 300 512MB Graphics Card, Corsair Builder 500W 80 PLUS Bronze Certified ATX12V Power Supply, A4tech OP-620/ 720 PS2 Optical Mouse, A4tech KBS-720A PS2 Keyboard, and Creative 2.0 SBS A40 USB Powered Speakers. The respondents used the mouse for clicking their desired service to be rendered to their customers and the monitor for viewing the contents of their transactions. Software The researchers will be using Microsoft Visual Studio 6 and Microsoft Office 2007. Minimum system requirements to be able to run the software are as follows: PC with Pentium-class processor; Pentium 90 or higher processor recommended, Microsoft Windows 95 or later operating system or Windows NT operating system version 4.0 with Service Pack 3 or later (Service Pack 3 included) , 24 MB of RAM for Windows 95 (32 MB recommended); 24 MB for Windows NT 4.0 (32 MB recommended) , Microsoft Internet Explorer 4.01 Service Pack 1 (included) , Hard disk space: Typical installation: 116 MB,  Maximum installation: 135 MB, Additional hard disk space may be required for the following products: Internet Explorer: 43 MB typical, 59 MB maximum MSDN: 57 MB typical, 493 MB maximum, Windows NT Option Pack: 20 MB for Windows 95; 200 MB for Windows NT 4.0, Microsoft SQL Server 6.5 run on Windows NT 4.0 only and require the following additional hard disk space: SQL Server: 80 MB typical, 95MB maximum. The researchers chose to use Microsoft Visual Studio 6 (Visua l Basic 6). Microsoft Visual Studio is an integrated development environment (IDE) from Microsoft. It is used to develop console and graphical user interface applications along with Windows Forms applications, web sites, web applications, and web services in both native code together with managed code for all platforms supported by Microsoft Windows, Windows Mobile, Windows CE, .NET Framework, .NET Compact Framework and Microsoft Silverlight. Visual Studio includes a code editor supporting IntelliSense as well as code refactoring. The integrated debugger works both as a source-level debugger and a machine-level debugger. Other built-in tools include a forms designer for building GUI applications, web designer, class designer, and database schema designer. It accepts plug-ins that enhance the functionality at almost every level—including adding support for source-control systems (like Subversion and Visual SourceSafe) and adding new toolsets like editors and visual designers for domain-specific languages or toolsets for other aspects of the software development lifecycle (like the Team Foundation Server client: Team Explorer). Visual Studio supports different programming languages by means of language services, which allow the code editor and debugger to support (to varying degrees) nearly any programming language, provided a language-specific service exists. Built-in languages include C/C++ (via Visual C++), VB.NET (via Visual Basic .NET), C# (via Visual C#), and F# (as of Visual Studio 2010[7]). Support for other languages such as M, Python, and Ruby among others is available via language services installed separately. It also supports XML/XSLT, HTML/XHTML, JavaScript and CSS. Individual language-specific versions of Visual Studio also exist which provide more limited language services to the user: Microsoft Visual Basic, Visual J#, Visual C#, and Visual C++. [4] Also, the researchers will use Microsoft Access 2007 or latest. Microsoft Access is a computer application used to create and manage computer-based databases on desktop computers  and/or on connected computers (a network). Microsoft Access can be used for personal information management (PIM), in a small business to organize and manage data, or in an enterprise to communicate with servers. [5] Statistical Treatment Weighted mean has been chosen by the researchers to measure the acceptability of the developed system by the beneficiary. Range (1-5)Verbal Interpretation Scale 4.20 – 5.00Strongly Accepted5 3.20 – 4.19Accepted4 2.60 – 3.19Moderately Accepted3 1.80 – 2.59Not Accepted2 1.0 – 1.79Strongly Not Accepted1 Notes 1http://www.ehow.com/about_6663890_meaning-descriptive-method-research_.html 2http://cnc.ucr.edu/ecaf/glossary.html 3http://www.eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED373753&ERICExtSearch_SearchType_0=no&accno=ED373753 4http://en.wikipedia.org/wiki/Microsoft_Visual_Studio 5http://www.functionx.com/access/Lesson01.htm